When you’re looking to convert visitors into customers, good web design matters – and it matters a lot! What might seem like a small mistake or even entirely insignificant could cost you sales. If you’re putting together a new website or updating an old one here are some things to keep in mind for the best results.
5 Tips to Make Your Website Convert
1. Speed it up. Everybody has high speed connections nowadays and if your web site takes too long to load, that visitor is gone. Research has shown that the benchmark is about two seconds, any longer than that and your visitor has abandoned the page. If you`re user is gone before your page has loaded, you can kiss conversion rates good bye. One of the big culprits for slowing down load time are images. To keep load times as fast as possible, then you need to optimize those pics, and put big image files on an image hosting platform.
2. Make a clear call to action! The idea is to convert your visitors into customers and in order to do that you need to tell them exactly what to do. A good conversion rate strategy begins with a strong CTA (call to action). Be very clear on the benefits of buying/signing up/calling or whatever action you`d like your visitor to take.
3. Avoid the solid wall of text. Reading a book and reading on a phone or computer screen are two very different things. When people are looking for information on a web page, they scan looking for what is of interest to them. Break that text up with into smaller pieces they can absorb at a glance. Make use of images, video, list and headlines, all of it make your pages and posts easier to read.
4. Less is More. Features on a website are awesome but too much of a good thing and…yikes. There are some elements your site can completely do without, anything that autoplays. Whether it be music or video anything that starts as soon as you have a visitor can be really irritating. Overloading images, and other media slows down load time and is distracting. If you have features that don’t enhance your conversion rate, they need to go. Make use of whitespace and embrace clean designand ensure to use SEO and digital marketing to drive your results up in the search resaults .
5. Test, test and test some more. You need to test every site not only across all the major browsers but across platforms as well. You don’t want to lose conversions because you didn’t tweak your site or Firefox or make sure it looks good on an iPad. Slight variations can make a difference in your bottom line. Testing in all browsers may seem like a no-brainer, but forgetting to happens all the time. You can use Browsershots and test across all platforms and devices all at once.
Small things can deeply affect your conversion rate and affect your bottom line. Simple tweaks like the ones above can help improve your conversion rate. If you’re still struggling here’s a video to help you understand user behaviour and more on optimization.